Protects ad bidding, display and tracking information against ad blockers, as well as hacker replay, replacement and spoofing attacks.
Runs on a server and secures the communication between a client device displaying ads and the ad server.
Tracks the communication between a client device displaying ads and the ad server.
Without a solution to significantly thwart ad blocking and altering, it is estimated that publishers alone will lose $75 billion by 2020, according to research published by Ovum. This is a significant problem and will only be getting worse as the following statistics show:
- Connected TV ad requests are up 175% since 2015 (Videology’s Q4’17 Video report)
- OTT video is up 44% in Europe (FreeWheel Video Monetisation Report (VMR))
- OTT video ad spending is up 18-fold (SpotX, Dec 2017)
This means that the cost of advertising blocking and fraud is growing. This statistic shows the economic cost of ad blocking usage in the United States from 2016 to 2020. It is estimated the loss of revenue due to ad blocking to increase from roughly 3.89 billion U.S. dollars in 2016 to 12.12 billion in 2020.
Inside Secure, through Inside Secure Advertising Protection Solution, ensures that Ad blockers and hackers are prevented from affecting or tampering ad information from and towards the ad servers, ensuring reliable distribution and receipt of ad display revenue share.
Inside Secure Advertising Protection solution protects the delivery channel of the advertisement and secures the ad tracking pixel reporting.
Advertisement display is ensured through bypassing ad blockers and hackers. Inside Secure Advertising Protection Solution also has the capability, when required, to ensure that users are notified that ad blocker apps must be removed before being allowed to continue viewing content.
Inside Secure Advertising Protection solution is future-proof and can evolve based on new attacks by updating the technology based on Ad block detection heuristics and detection algorithms.