SECURITY FOR PAY-TV CONTENT FROM BT TV
BT needed a studio-approved and market-leading content protection solution to deliver its BT TV service to a wide variety of devices in its ecosystem from Android and Apple small screen devices through to Smart TVs and everything in between.
In an effort to expand their existing online video-on-demand streaming services to include more programming to a greater UK audience, BT TV sought to leverage the investment in their existing over-the-top (OTT) infrastructure. BT TV has seen its 1.8m customer base shift from a traditional STB experience to its customers deman- ding more OTT and on-the-go services.
> EXPANDING CUSTOMERS, DEVICES AND THREATS <
The acquisition of EE in 2016 has given BT an opportunity to leverage an expanded subscriber base and new product offering. In addition to previously existing programming, they would now aggregate a new bouquet of premium channels and content, appeal to a much larger audience, and scale the TV business.
Likewise, by that time, the evolving broadband TV culture consisted of advanced, affordable, high-powered smart phones, tablets and other OTT devices comprising new screens for new business. The goal was to bring all the leading content into one “super aggregation” service – a broad programming spectrum to include BT Sport, AMC, Dis- ney, BBC, AMC, Discovery, ESPN and many others.
All of this required new levels of content protection techniques that could successfully scale delivery to a large, highly discriminating television audience.
Content protection for BT TV is key as the increasingly widespread number of illegal, pirated streams threatens the company’s revenues and business model. Likewise, it was critical to protect the primary programming video assets in order to sustain strong commercial relationships with content providers, reassuring them their content would remain protected.
Another speed-bump to delivering BT TV was device fragmentation. Google says there are now over two billion monthly active Android devices. This huge number presented the challenge of uniformly reaching a fragmented and varied device implementation because with the Android operating system comes varied performances, behaviors, as well as reactions to security measures.
"Inside Secure made our job so much easier because we can provide premium content and not be worried about the threats." - Darren Taft, Portal Developer at BT
Specifically, there was a need to launch a technical trial in rapid time frame with a closed user group using the Amazon App Store app beta process. To do so, it was technically necessary to provide a custom control on app IDs to ensure proper testing and delivery.
Thanks to Inside Secure’s flexibility and fast-paced development cycle, it was possible to revisit the enforcement of strict AppID/license coupling for this testing scenario, allowing BT to have this custom control for their app. This enabled the use of larger test campaigns, faster issue tracking and solving, and a reduction in time-to-market for the BT apps. All this was accomplished through the provisioning of temporary license grants for one of the world’s largest content streaming companies enabling state-of-the-art testing and seamless roll out.
The proactive efforts of the Inside Secure team resulted in a sound technical foundation for BT’s new service. The BT TV App delivers live channels and shows on demand over smartphone, tablet, laptop and other OTT devices as part of the package. Customers can watch as many as 50 live channels, including BT Sport, anywhere they are, and catch up on the latest shows programming above as well as the likes of AMC, Comedy Central, SyFy, and Discovery. Children can watch Nickelodeon and Cartoon Network, and anyone has seamless watching from on demand set top box viewing to the BT TV app with the ‘Continue Watching’ feature.
BT TV reaches a wide audience of millions of users, and has the strength to continue growing. Benefits include a consistent user experience across platforms and device types, as well the secure delivery of a new, broad range of HD quality programming acquired from studios and blockbusters as well as premium sports (Premier League, Champions League, etc.).
Additionally, more features, value, and increased stickiness for existing TV subscribers and new customers contribute to a new generation of streaming business for BT, built on secure provisioning to consumers. Best of all, content is now viewable anytime, anywhere, with or without network connectivity.
“Content Protection is critical for us. The extent of stolen, illegal streams is becoming more and more widespread; and, we need to protect the crown jewels—and this [Inside Secure solution] allows us to have better conversations with our Content Providers by giving them the reassurance that they will be protected.” - Scott Room, Head of UX and Design, BT TV