Solutions to Antipiracy

In the enterprise world, content protection is often about confidentiality and legal concerns. For media and publishers, it's about making sure content or intellectual property isn't stolen or illegally reproduced.

When your digital files or texts are transferred with the click of a button, or posted on a new site with a simple copy and paste, concerns about copyright go into overdrive. Content security has come a long way since Napster’s first days, when college kids started trading music files like baseball cards.

Piracy continues to affect companies from movie studios to book publishers to video game makers. Online piracy accounts for billions of dollars in lost revenue to the movie industry alone in the United States. Content producers are fighting back with anti-piracy measures and fighting for new laws to protect copyright material.

DRM SDKs are designed to give you a secure framework for Mobile App developers wishing to access licensed content; however these SDKs can only protect themselves. There are instances when personal data, account information and even payment information may be added to the SDK - these must also be protected. The reputational damage of a breach will be significant.

Many streaming apps rely on advertising revenue in their business model. Unlike the pure subscription model, these apps are entirely dependent on the ability to demonstrate to advertisers that their message is seen along with the streamed content. Unfortunately, while the DRM may be secure and deliver the content such that piracy and illegal downloads are prevented, the stripping of these ads is not. It is a relatively trivial attack for a hacker to simply remove the advertising content – again, damaging the revenue stream

Secure content protection technologies to protect DRM and Over The Top (OTT) premium content in any device

We help Content Publishers preserving their revenues

Without a solution to significantly thwart ad blocking, it is estimated that publishers alone will lose $75 billion by 2020, according to research published by Ovum.

Another research by Statista estimates that the cost of online ad fraud will grow worldwide from $19 billion on 2018 to $44 billion in 2022, mostly from ad bots and domain spoofing.

Inside Secure ensures that Ad blockers and Ad fraud sources are prevented from affecting or tampering ad-display information coming to end user devices or being reported back to operators, ensuring reliable distribution and receipt of ad display revenue share.

Inside Secure Advertising Protection Solutions protect the delivery channel of the advertisement and secure the ad tracking pixel reporting.

Advertisement display is ensured through bypassing ad blockers and hacking sources (bots, pre-bid and post-bid spoofing, domain and cookie spoofing, pixel stuffing, malicious apps…). Inside Secures Advertising Protection Solutions also have the capability, when required, to ensure that users are notified that ad blocker apps must be removed before being allowed to continue viewing content.

Inside Secure Advertising Protection Solutions are future-proof and can evolve based on new attacks by updating the technology based on Ad block and fraud detection heuristics and app algorithms. 

Inside Secure Advertising Protection solutions is made up of three components:  

  • Advertising Protection Client– Protects ad bidding, display and tracking information against ad blockers, as well as hacker replay, replacement and spoofing attacks

This is an SDK that integrates with mobile applications (iOS, Android) and websites. It is superset of HTTP calls therefore is very easy to integrate with existing applications. It adds a layer of authentication and secure communications between the media distributor’s application or website and the ad servers so that all data flowing in this communication are encrypted and cannot be intercepted or manipulated by ad blockers, ad bots or malicious hackers trying to impersonate legitimate ads metadata. The code manipulating ad related data locally on the end user device is obfuscated and protected against tampering by Inside Secure code and data anti-tampering technologies so that they also cannot be misused by bots and hackers.  

  • Advertising Protection Server– Runs on a server and secures the communication between a client device displaying ads and the ad server

This is a JAVA based product that runs on distributor’s premises and which channels the communication between the Advertising Protection Client and the Ad servers of the distributor. 

  • Advertising Protection Service – Tracks the communication between a client device displaying ads and the ad server

This is dashboard-based monitoring service that allows the distributors or the agencies or the advertisers to illegal activities on their end user devices (ad blockers installed, ad bots…), as well as measuring the impact of piracy on their service (percentage of illegal calls versus legal calls). These information would allow each of those companies to measure how much money there are losing out of illegal activities on their service.  

We secure solutions that work with multi-device use

Your content protection is being enhanced via solutions that emphasize multi-device usage, the protection of both linear and on-demand content, and the use of content identification for both forensics and new monetization models. This need for robust security implementation on connected devices is strongly increasing. Content providers, content distributors, and video & platform solution providers need our best-in-class security solutions to protect the streaming of premium high-value content (e.g. 1080p, 4K/UHD and beyond (High Dynamic Range)) combining software and hardware technology, cost effectiveness with one solution addressing technology fragmentation (OS, DRM, Streaming protocols, devices…).

Our solutions secure DRM, consumer account information and payment data across all platforms including Mobile, Smart TV, Set-Top and Desktops to enable digital media content to be delivered to all legitimate consumers of viewing devices, while ensuring the delivery services, licensing systems and revenue streams remain protected. With our security, the viewing and business options grow for digital media service providers and partners.

See our latest publication "Protecting today's new video delivery formats" for the special UHD edition from the Advanced Television  

Protecting your content anywhere, anytime from any device

Read the white paper: « Discover how to recoup your adverstising Revenues »