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Inside Secure names Reid Holmes VP Business Development, Payment, for the Americas

Industry Veteran to Focus on Building Strategic Relationships in Payment and Transit Markets

 Aix en Provence, France, August 11, 2011 – Inside Secure, a leader in semiconductor solutions for secure transactions, today announced it has named Reid D. Holmes as vice president of business development, payment, for the Americas. Mr. Holmes’ extensive experience in a wide range of payment and mobile technologies, combined with his deep familiarity with members of the payment industry ecosystem, make him ideally suited for bringing INSIDE solutions to major North American accounts.

 “Reid’s background with major payment brands, smartcard companies, and innovative applications for transit will be critical in enabling us to reach out to new customers and channels in the Americas,” said Didier Serra, executive vice president, sales, and general manager for the U.S. “We are delighted that he is joining us and we welcome him to the team.”

 Holmes will focus on building strategic relationships with major customers in the payment and transit market, as well as helping to define go-to-market strategy for those segments. He will also be responsible for identifying and promoting INSIDE’s payment and transit solutions in North America.

 “As customers begin their transitions to mobile and NFC solutions for payment and transit, there are significant opportunities to influence the direction that they will take,” said Reid Holmes. “I am pleased to join the company at such a promising time and to be able to play a role in this dynamic market.”

 Long active in the smart card industry, Holmes serves on the Smart Card Alliance Payments Council, which brings payment industry stakeholders together to promote adoption of chip-enabled payments and payment applications in the U.S. The Payments Council primarily works through education programs for consumers, merchants, issuers, acquirers/processors, government regulators, mobile telecommunications providers and payments service providers.

 Holmes joins INSIDE from Giesecke & Devrient, where he served as senior sales manager for emerging payment and transportation sales. There he was responsible for product and service revenue through direct and channel sales. He also launched NFC mobile payment programs for tier-one bank customers.

 Prior to Giesecke & Devrient he headed an independent consultancy, providing business development and support for electronic funds and benefits transfer services. Previous experience includes serving as vice president for Visa, Inc. where he directed the emerging markets technology project management office to support development and deployment of new payment products and channels including four smart contact chip card programs with more than 14 million credit cards for Tier 1 banks. Before Visa, he served as technical and management consultant for electronic banking and systems integration clients. Holmes earned a bachelor’s degree in mathematics from Virginia Tech.

About Inside Secure

Inside Secure is a leading designer, developer and supplier of semiconductors, embedded software and platforms for secure transactions and digital security. INSIDE mobile NFC, secure payment, and digital security products provide security for a wide range of information processing, storage and transmission applications. The company’s customers are found in a wide range of markets including mobile payment, identification documents, access control, transit, electronic device manufacturing, pay television and mobile service operators. As a fabless company, INSIDE shipped nearly 400 million semiconductors in 2010, ranking it among the leaders in most of its markets. For more information visit

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