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Inside Secure names Laurent Sanchez VP Applications and Ecosystems

Industry Veteran to Focus on Extending Company’s Leadership in NFC Solutions

REDWOOD CITY, CA, September 28, 2011 – Inside Secure, a leader in semiconductor solutions for secure transactions, today announced it has named Laurent Sanchez as vice president of applications and ecosystems. Mr. Sanchez’s broad background in chip technologies, electronic payment, and mobile software brings valuable industry relationships to INSIDE’s growing ecosystem of mobile, NFC, and payment partners.

 “Building successful ecosystems demands strong industry partnerships with a wide range of companies and providers of diverse technologies for INSIDE,” said Didier Serra, executive vice president, sales, and general manager for the U.S. “Laurent’s experience across all phases of the chip payment and mobile device industries is ideal. We are pleased to welcome him to the team.”

 Mr. Sanchez’s responsibilities will be to evangelize open NFC technologies, establish relationships and launch strategic initiatives with key industry partners in the payment and mobile ecosystems, as well as lead business development activities for INSIDE’s applications and services.

 “As NFC enters the mainstream, there is a wealth of opportunities for application developers and service providers to bring innovative ideas into our lives,” said Laurent Sanchez. “I am pleased to join INSIDE and help reinforce the company’s leadership position in the larger NFC ecosystem.”

Prior to INSIDE, Mr. Sanchez directed strategic initiatives, partnerships, and application ecosystems for Audience, a pioneer in intelligent voice processing technology. There he was responsible for developing the company’s application business and creating a community of third-party developers.

 Mr. Sanchez’s previous experience was at Access, a mobile Internet innovator, where he served as director of alliances and business development. In this role, he expanded the company’s global relationships with content, web, and media companies. Before Access, Mr. Sanchez held product management roles at PalmSource and Palm where he drove the development of pioneering electronic payment and card-reading solutions for mobile devices as well as led major releases of the Palm operating system. He started his career 15 years ago at VeriFone where he developed one of the first electronic purse applications. Mr. Sanchez subsequently joined Gemplus where he played a role in the first mass deployment of chip payment cards in the U.S. as part of the company’s Smart VISA program.

Mr. Sanchez holds a master of business administration degree from the Graduate School of Management in Aix en Provence, and a master’s degree in electronics and computer science from INSA, both in France.

About Inside Secure

 Inside Secure is a leading designer, developer and supplier of semiconductors, embedded software and platforms for secure transactions and digital security. INSIDE mobile NFC, secure payment, and digital security products provide security for a wide range of information processing, storage and transmission applications. The company’s customers are found in a wide range of markets including mobile payment, identification documents, access control, transit, electronic device manufacturing, pay television and mobile service operators. As a fabless company, INSIDE shipped nearly 400 million semiconductors in 2010, ranking it among the leaders in most of its markets.

Media and analyst contacts:

Patrick Corman
Corman Communications, LLC
+1 (650) 326-9648

Company contact:

Inside Secure
Geraldine Sauniere
Marcom Director
+33 (0) 4 42 39 33 01