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Demonstrates Innovative Near Field Communication (NFC) Solutions for Authenticating Products and Customers

NRF 101ST ANNUAL CONVENTION & EXPO, New York, January 16, 2012 – Inside Secure, a leader in semiconductor solutions for secure transactions and digital identity, today announced that it will participate at the National Retail Federation’s (NRF’s) 101st Annual Convention & Expo to demonstrate innovative consumer and product authentication solutions based on near field communication (NFC) technology for retailers. As mobile devices become an increasingly critical element of retailers’ strategies, NFC solutions for brand and user authentication are essential to enhancing the shopping experience.

“NFC is clearly the direction for consumers’ devices of choice,” said Didier Serra, executive vice president and general manager for the United States for Inside Secure. “The ability to verify brand and user authenticity opens the door to a host of possibilities for new value-added services that can enhance customer loyalty, increase the shopping convenience, and differentiate retailers’ brands by making the relationship with consumers more personal.”

Visitors to the NRF Annual Convention & Expo in New York City, January 16-17, can see demonstrations of Inside Secure’s NFC solutions at the NFC Forum booth #1951 at the Jacob K. Javits Convention Center.

As the world’s largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries abroad.


About Inside Secure

Inside Secure is a leading designer, developer and supplier of semiconductors, embedded software and platforms for secure transactions and digital security. INSIDE mobile NFC, secure payment and digital security products provide security for a wide range of information processing, storage and transmission applications. The company’s customers are found in a wide range of markets including mobile payment, identification documents, access control, transit, electronic device manufacturing, pay television and mobile service operators. For more information visit

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Inside Secure

Geraldine Sauniere

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