INSIDE Secure showcases Expanded Product Portfolio at Cards Brazil 2011

Broad Range of Products for Secure Transactions and Digital Identity

AIX-EN-PROVENCE, France, April 26, 2011 – Continuing its commitment to the Latin American market, INSIDE Secure, a leader in semiconductor solutions for secure transactions and digital identity, today announced it will be participating at the upcoming Cards Brazil 2011conference and exhibition being held May 2-4 in São Paulo, Brazil. At the conference, an INSIDE executive will be speaking about near field communication (NFC), and the INSIDE team will be demonstrating and discussing the versatility of the company’s portfolio of secure microcontrollers, secure solutions, smart card readers and NFC products.

INSIDE Secure also announced it has engaged the services of Kobama Representações of São Paulo, Brazil as sales representatives for Brazil. Kobama specializes in representing electronic components manufacturers.

INSIDE Secure will be exhibiting at Cards Brazil 2011 in Booth 3 in the Frei Caneca Convention Center, where INSIDE will have technical and product experts available in the booth to discuss products and solutions. INSIDE and its partners will present a number of demonstrations underscoring the versatility of INSIDE’s solutions for secure transactions and e-ID applications, highlighting INSIDE’s contact and contactless smart card processor and smart card reader solutions, VaultIC™ security module, SecuRead™ system-in-package NFC solution and other secure products and solutions.

Conference attendees also will be able to hear Bertrand Moussel, INSIDE’s executive vice president of worldwide sales, discuss the application of NFC technology into mobile commerce. Mr. Moussel will make his presentation, “NFC: Moving to Mobile Commerce,” on Wednesday, May 4 at 11:45 a.m. as part of Forum 9, New Technologies: Trends and New Applications for the Card Industry conference session.

“With our newly expanded portfolio of products and solutions, INSIDE is now able to address a much broader range of applications for customers in Brazil and the rest of Latin America, and I am looking forward to presenting our ideas at this conference,” said Mr. Moussel, “With the help of our partners, we have already established ourselves as one of the technology leaders in this exciting market, and we intend to continue our commitment and seek new opportunities to further strengthen our position.”

INSIDE will demonstrate loading an e-ID photograph into a dual-interface smart card through a contact reader and retrieving it again using a contactless reader. Another demonstration will show how INSIDE’s VaultIC turnkey security module can be used in a USB e-Token to provide a cost-effective solution for portable authentication. INSIDE will also demonstrate mobile devices used for payment, access control, transit fares and ICAO e-ID applications.

Cards Brazil, an annual conference and exhibition on cards, services and technologies, is the largest card industry event in Latin America.

About INSIDE Secure

INSIDE’s secure semiconductor products power smart cards, mobile devices, acceptance devices and infrastructure systems. The company’s expertise in microcontroller architectures, security, RF/analog design, and vertical market requirements places the company in the forefront of secure contactless, contact, embedded and NFC technologies. INSIDE's innovation, collaboration with customers and commitment to open standards have earned it a leadership position in markets worldwide. INSIDE is headquartered in Aix-en-Provence, France, with offices in Europe, Asia and Silicon Valley.

For more information, please visit www.insidesecure.com.

ARM and SecurCore are registered trademarks of ARM Limited. SC100 and SC300 are trademarks of ARM Limited. All other brands or product names are the property of their respective holders. “ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM Inc.; ARM KK; ARM Korea Limited.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium Services BVBA; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS and ARM Sweden AB

Media and analyst contacts:

Patrick Corman
Corman Communications, LLC
+1 (650) 326-9648
patrick@cormancom.com
www.cormancom.com

Andrew Lloyd & Associates
Juliette dos Santos
Tel: + 33 1 56 54 07 00
juliette@ala.com /
Neil Hunter
+44 1273 675 100
neil@ala.com

Company contact:

INSIDE Secure
Geraldine Sauniere
Marcom Director
+33 (0) 4 42 39 33 01