5 MAY 2014

Aix en Provence, France, May 5, 2014– INSIDE Secure (NYSE Euronext: INSD), a leader in embedded security solutions for mobile and connected devices, today announces that Reid D. Holmes,VP Business Development of Payment at INSIDE Secure, will hold a session during CARTES America, May 13-15 in Las Vegas, Nevada, USA.  Holmes will present “Accelerating EMV Personalization: Factors that make a difference” on Thursday May 15, 12:00pm – 12:30pm, within the seminar entitled “Will the US keep its EMV promise (part II)?”

“As EMV rolls out in the US, card issuers will be faced with personalizing millions of cards based on the Common Personalization Specification (CPS),” said Holmes. “Although there are no questions about how to personalize EMV cards, the choice of chip operating system can greatly affect the cost, speed, transaction performance, and user experience of an issuer’s card.”

Holmes will examine the technical factors that are critical to EMV personalization, such as EEPROM size and transaction speed. He will also weigh personalization costs, throughput, supporting infrastructure, and resources required in order to meet market demands.

Reid D. Holmes serves on the Smart Card Alliance Payments Council and participates in the EMV Migration Forum work groups. He has extensive experience in a wide range of payment and mobile technologies, combined with a deep familiarity with members of the payment industry ecosystem in North America. Holmes previously worked for Giesecke & Devrient America, where he was responsible for contactless payment and transit product sales. There, he engaged in early Near Field Communication (NFC) and Over-the-Air (OTA- mobile payment trials. Before that, he was VP responsible for deploying emerging products and services at VISA. Holmes started his career with divisions of Western Union and AT&T after graduating from Virginia Tech with a degree in Mathematics.

 During Cartes, INSIDE will be happy to welcome you at booth #1535. Should you need to schedule an advanced appointment with INSIDE, please feel free to contact

 About CARTES America

Based on the international success and development of the existing CARTES events, CARTES America is a new business event designed to promote smart technologies in the large and dynamic North American market.
CARTES America combines a comprehensive exhibition featuring the most representative companies in the industry with a high-level conference program with international experts.

 About INSIDE Secure

INSIDE Secure (NYSE Euronext Paris FR0010291245 – INSD.PA) provides comprehensive embedded security solutions. World-leading companies rely on INSIDE Secure’s mobile security and secure transaction offerings to protect critical assets including connected devices, content, services, identity and transactions. Unmatched security expertise combined with a comprehensive range of IP, semiconductors, software and associated services gives INSIDE Secure customers a single source for advanced solutions and superior investment protection. For more information, visit


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