6 DEC 2010

 Solidifies Atmel SMS Integration and Positions Company for Greater Opportunities

CARTES & IDentification 2010, PARIS, France, December 6, 2010 Reflecting the new corporate restructuring after its recent purchase of Atmel Corporation’s (Nasdaq: ATML) Secure Microcontroller Solutions business, INSIDE Secure, a leader in semiconductor solutions for secure transactions and digital identity, today announced several promotions designed to strengthen the management team for the next phase of the company’s growth. With these changes, INSIDE has solidified the integration of Atmel’s SMS business by creating a new VaultIC-Secure Microcontroller Solutions business unit, and has enabled the company to strengthen its position in its current markets and accelerate its presence in new, fast-growing areas.

Charles Walton has been promoted to chief operating officer for INSIDE after serving as executive vice president of payments for several years. Christian Fleutelot, formerly managing director of Atmel’s SMS business, is now general manager of INSIDE’s VaultIC-Secure Microcontroller Solutions business unit. Andy Bear, who joined INSIDE as part of the Atmel SMS business acquisition, has been promoted to general manager of INSIDE’s new East Kilbride, UK operations. Bertrand Moussel has been promoted to executive vice president of worldwide sales. Additionally, Lim Boon Heong was appointed to general manager for the Asia-Pacific region.

“Retaining key personnel is critical to ensuring the long-term success of any company, especially so in high technology, but these appointments also serve to cement these formerly separate entities into a cohesive and dynamic company poised for growth and success,” said Rémy de Tonnac, chief executive officer for INSIDE Secure. “Charlie, Christian, Andy, Bertrand and Boon Heong are all respected industry veterans. Together with the rest of the management team, they will help guide the new INSIDE to meet the global demand for secure transaction solutions in the market for payments, NFC mobile commerce and e-identification.”

About INSIDE Secure

INSIDE’s secure semiconductor products power smart cards, mobile devices, acceptance devices and infrastructure systems. The company’s expertise in microcontroller architectures, security, RF/analog design and vertical market requirements places INSIDE Secure in the forefront of secure contactless, contact, embedded and NFC technologies. INSIDE's innovation, collaboration with customers and commitment to open standards have earned it a leadership position in markets worldwide. INSIDE Secure is headquartered in Aix-en-Provence, France, with offices in Europe, Asia and Silicon Valley. For more information, please visit

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Patrick Corman
Corman Communications, LLC+1 (650) 326-9648

INSIDE company contact:

Geraldine Sauniere
Marcom Director
+33 (0) 4 42 39 33 01