12 JAN 2011

One of Four EMVCo Technical Associates Chosen to Advise the EMVCo Executive Committee

AIX-EN-PROVENCE, France, January 12, 2011 - INSIDE Secure, a leader in semiconductor solutions for secure transactions and digital identity, today announced the company has been elected to participate on the EMVCo Board of Advisors, which acts as a bridge between the technical and strategic sides of EMVCo, the EMV® standards body collectively owned by American Express, JCB, MasterCard and Visa. As one of four Technical Associates currently on the board, INSIDE Secure will work with the other board members in an advisory capacity to support EMVCo’s Executive Committee in its discussions relating to EMV implementation and migration issues, planned enhancements to the EMV Specifications and new services with banks and/or national bodies involved in chip card deployment.

"INSIDE looks forward to offering our extensive technology and payment market expertise, as well as our real-world experience working with customers, with the other board members and the EMVCo Executive Committee to address outstanding issues and help shape the future strategic direction of the EMV Specifications," said Bastien Latgé, senior product manager, mobile payment at INSIDE Secure. "The establishment of EMVCo’s new associates program, which provides industry players with the opportunity to participate on the EMVCo Board of Advisors, is a very positive advancement for the industry, and we will do our best to represent the views of the industry we represent and customers’ expectations.”

INSIDE Secure became an EMVCo Technical Associate last September at the program’s inception, and was elected to the Board of Advisors in December for a one-year term. INSIDE has developed a number of EMV-compliant contact, contactless and dual-interface smart card microcontrollers, and smart card reader ICs.

The EMVCo Board of Advisors comprises Business Associates (payment card issuers and acquirers), and up to six representatives elected from the Technical Associates. It is structured to provide a two-way communication link between EMVCo and the industry to help the EMV Specifications work in tandem with regional market needs, and provides EMVCo with recommendations, suggestions, requests and other input regarding various aspects of the payment card industry and the EMV Specifications. The 35 members of the board represent countries across Europe, North America, Latin America, Asia Pacific, Africa and the Middle East.

About INSIDE Secure
INSIDE’s secure semiconductor products power smart cards, mobile devices, acceptance devices and infrastructure systems. The company’s expertise in microcontroller architectures, security, RF/analog design and vertical market requirements places the company in the forefront of secure contactless, contact, embedded and NFC technologies. INSIDE's innovation, collaboration with customers and commitment to open standards have earned it a leadership position in markets worldwide. INSIDE is headquartered in Aix-en-Provence, France, with offices in Europe, Asia and Silicon Valley. For more information, please visit

*EMV is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo.

Patrick Corman
Corman Communications, LLC
+1 (650) 326-9648

INSIDE company contact:
Geraldine Sauniere
Marcom Director
+33 (0) 4 42 39 33 01