INSIDE PLAYS LEADING ROLE AT WIMA NFC USA

29 NOV 2011

Key Executives to Present Perspectives on Upcoming NFC Market Explosion

WIMA NFC USA, San Francisco, November 29 2011 – INSIDE Secure, a leader in semiconductor solutions for secure transactions and digital identity, today announced that it will play a prominent role at WIMA NFC USA, the leading global conference and exhibition dedicated to Near Field Communication (NFC) technology. In addition to being a Gold-level sponsor of the event, INSIDE executives will deliver the keynote address, participate in an interactive panel, and demonstrate NFC innovation in the exhibition demo area.

 “Security is a critical element of successful NFC-based products, applications, and service implementations,” said Didier Serra, executive vice president and general manager for the United States at INSIDE Secure. “As NFC technology becomes integrated in mobile handsets and adopted across a wide range of markets, having the optimum security infrastructure in place will be essential for encouraging rapid adoption and interoperability.”

During WIMA NFC USA, Charles Walton, chief operating officer for INSIDE Secure, will address the NFC Plenary Keynote Session on Thursday, December 1 at 8:45 a.m. He will discuss “An Authentication Framework for Secure NFC Applications.” Representatives from MasterCard, VIVOtech Inc., GSMA, and C-Sam will also participate in the plenary session.

Mr. Serra will provide INSIDE’s perspective on “What Needs to be In Place for Takeoff”—a lively interactive expert panel on Thursday at 4:00 p.m. Serra will participate with representatives from NXP Semiconductors, UPM RFID, VIVOtech, Near Field Solutions Ltd., and Think&Go NFC.

Laurent Sanchez, vice president applications & ecosystems for INSIDE Secure presides on a jury that will judge entries in the WIMA NFC USA Best Sponsor NFC Application Contest. The contest features NFC applications submitted by conference sponsors, which will be judged for their business viability, innovation, and potential user experience. The jury will award gold, silver, and bronze prizes and conference attendees will vote for their favorite entry. Winners will be announced December 1, 2011.

WIMA NFC USA is being held November 30 to December 1, 2011 at the Mission Bay Conference Center in San Francisco. For more information, visit www.wima.mc.

About INSIDE Secure

INSIDE Secure is a leading designer, developer and supplier of semiconductors, embedded software and platforms for secure transactions and digital security. INSIDE mobile NFC, secure payment and digital security products provide security for a wide range of information processing, storage and transmission applications. The company’s customers are found in a wide range of markets including mobile payment, identification documents, access control, transit, electronic device manufacturing, pay television and mobile service operators. For more information visit www.insidesecure.com.

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