INSIDE KICKS OFF ASIA-PACIFIC INITIATIVE AT CARDS ASIA 2008

9 APR 2008
Contactless Technology Leader Highlights NFC and Payment Products at Singapore Smart Card Event
CARDS ASIA 2008, SINGAPORE, April 9, 2008 – Continuing to expand its scope in global contactless technology markets, INSIDE Contactless, a leading provider of advanced, open-standard contactless chip technologies, today reaffirmed its commitment to the Asia Pacific region, announcing product demonstrations and a speaking engagement at the upcoming Cards Asia 2008 conference and exhibition being held April 9-11 in Singapore.
INSIDE Contactless will be exhibiting at Cards Asia 2008 in Booth 4N05 in the SUNTEC Singapore International Convention and Exhibition Centre. Attendees will be able to see demonstrations of INSIDE’s contactless payment and NFC products at the booth, obtain information about all of INSIDE’s NFC and contactless payment products and discuss their needs with company representatives.
Additionally, conference attendees will be able to learn from Juliano Yoon, INSIDE’s vice president of sales for Japan and Korea, as he shares insights on the GSMA’s Pay-Buy- Mobile global mobile payment project initiative, as well as results of the end-to-end trial in Korea, the business model adopted by the project participants in the phase one of the project and what the project owners are looking to achieve in the phase two of the project. Mr. Yoon’s presentation can be heard on Thursday, April 10 at 14.45.
“The Asia Pacific region presents tremendous growth opportunities for us now as mobile operators, banks and financial institutions, transit agencies and other businesses acknowledge the efficiency, ease of use and security benefits of contactless technologies,” said Goh Say Yeow, executive vice president of sales and managing director, Asia at INSIDE Contactless. “Our market-leading Near Field Communications and contactless payment solutions are already being adopted in this region, and we are eager to build further on the traction and expand our presence here through a variety of long term partnerships and strategic initiatives.”
The INSIDE Contactless MicroRead® NFC chip is currently deployed in Asia’s first SIM-based NFC trial in Taiwan, having been selected as the preferred NFC chip for mobile carrier Far EasTone’s new Pay-Buy-Mobile “Beep ‘N Go” pilot project. The MicroRead® NFC chip was also chosen to be used in all Samsung and LG Electronics mobile phones and devices involved in Korea Telecom Freetel’s Pay-Buy-Mobile project. MicroRead was also selected by other Pay-Buy-Mobile participants in Australia, Malaysia, The Philippines and Singapore.
Outside of NFC, other INSIDE Contactless products are widely used in various projects and applications. Some of these include projects by the Malaysian INTI Group of Colleges for access control, parking, attendance tracking, e-payment and library material handling applications; by Singapore's Sentosa Island resort for contactless paper tickets to manage admissions and for purchases at the various attractions, retail and food and beverage outlets; and by Yangji Resorts in Korea for an RFID-based membership card system.
About INSIDE Contactless
As the only fabless semiconductor company focused exclusively on contactless chip platforms, INSIDE Contactless is a market leader in Near Field Communication (NFC), contactless payments and access control. Innovation in contactless technology has led to more than 55 patents granted to INSIDE, including several essential NFC technology patents. INSIDE is the number-one market share provider of contactless bank card applications in the world, with more than 35 million MicroPass intelligent payment platforms delivered from launch in 2005 through 2007. These MicroPass platforms power cards from more than 25 leading bank card issuers. More than 25 key partners around the world, including major card manufacturers and handset providers, have successfully delivered “powered by INSIDE” contactless products such as payment and access cards, point-of-sale terminals, NFC-enabled mobile handsets and other products. INSIDE Contactless is headquartered in Aix-en-Provence, France, with offices in Shanghai, Singapore, Warsaw, San Francisco, Seoul, and Boston. For more information, please visit www.INSIDEcontactless.com.
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