INSIDE CONTACTLESS TO PARTICIPATE IN CARDS ASIA 2009

21 APR 2009

 Highlights NFC and Contactless Payment Products, Shares Vision for Future of Multi-Application Cards
AIX-EN-PROVENCE, France, April 15th, 2009 – INSIDE Contactless, a leading provider of advanced, open-standard contactless chip technologies, today announced it will participate in the upcoming Cards Asia 2009 conference and exhibition being held April 21-24 in Singapore. Featuring product demonstrations of its NFC and contactless payment offerings, as well as a conference presentation on the future of multi-application contactless cards, INSIDE’s attendance at Cards Asia 2009 demonstrates the company’s continuing commitment to the Asia Pacific region, and provides the company with the opportunity to continue building relationships with new and existing customers and partners as the market for mobile phone, banking and security applications evolves.
Inside Contactless will be exhibiting at Cards Asia 2009 in Booth 4M05 in the Suntec Singapore International Convention and Exhibition Centre. Attendees will be able to see demonstrations of Inside’s MicroRead® and MicroPass® products at the booth, obtain information on all of Inside’s NFC and contactless payment products and discuss their needs with company representatives.
Additionally, conference attendees will be able to hear Mr. Goh Say Yeow, Asia President for INSIDE Contactless, discuss the future of multi-application contactless cards and the new markets and opportunities they will create. Mr. Goh’s presentation, “Catching the next wave: Convergence and the future of contactless payments,” can be heard on Tuesday April 21, 2009 at 4:30 p.m.
“As contactless payment cards have become well established in Asian bank card markets, the stage is now set for the next wave of converged applications, and new multi-application card products can provide issuers with greater differentiation and top-of-wallet ‘stickiness’ by allowing for a more personalized and valuable point of acceptance experience, said Mr. Goh Say Yeow, Asia president for INSIDE Contactless. “Converged payment, retail loyalty, transit fare collection, access and identification applications provide card issuers with the ability to precisely tailor the customer experience to meet their marketing objectives.”
Cards Asia, an annual conference and exhibition on smart cards and identification solutions, is Asia’s largest smart card marketplace.
INSIDE’s third-generation MicroRead chip, which was introduced on February 6, 2008, provides the broadest range of Near Field Communication (NFC) options that enable numerous new contactless applications. Already in use by the major handset makers, the MicroRead suite combines third-generation silicon, a full set of interfaces, NFC software libraries and APIs, a field-proven reference design and robust standards support into a turnkey contactless reader solution.
The MicroPass intelligent payment platform is designed to power open standard contactless and dual-interface bank card payments along with other value-added applications in all global regions. Based upon a RISC architecture and optimized to the demanding requirements of contactless transactions, each of the MicroPass family of products is designed to meet the demands of issuer organizations in the bank card payments, transit, ID and access control markets.
About INSIDE Contactless
INSIDE Contactless is the global leader in open-standard contactless payment and Near Field Communication (NFC) semiconductors and software that power the next generation of payment, transit, identity and access control applications. The company’s intelligent, microprocessor-based platforms offer the flexibility to be embedded in smart cards, mobile phones and other consumer electronic devices, documents, badges and other items to support a wide range of innovative contactless applications and bring new levels of convenience to users. INSIDE has delivered more than 300 million contactless platforms worldwide to customers and partners that include many of the leading payment card and mobile phone manufacturers, systems integrators and financial institutions. With a portfolio of 60 families of patents, including several essential NFC patents, the company has played a leading role in NFC and contactless innovation. INSIDE is headquartered in Aix-en-Provence, France, with offices in Shanghai, Singapore, Warsaw, Seoul and Silicon Valley. For more information, please visit www.insidecontactless.com.