Andy Germano and Bob Locascio Named To Top NFC Sales and Marketing Posts
AIX-EN-PROVENCE, France, October 21st, 2008 – Moving to expand its position in the near field communication (NFC) market in North America, INSIDE Contactless, a leading provider of advanced, open-standard contactless chip technologies, today named two top sales and marketing executives for the company’s NFC business line. INSIDE appointed Andy Germano, an executive with more than 21 years of experience in wireless and telecom marketing as vice president of sales and business development, and named Bob Locascio, who has more than 15 years of strategic, technology and team leadership experience, as director of product marketing and business development.
“We are delighted to welcome Andy to the team, and expect to benefit greatly from his broad experience,” said Didier Serra, executive vice president, sales, and general manager for the U.S. “Andy’s extensive experience in the telecommunications and technology industries make him uniquely qualified for developing INSIDE’s share of the emerging North American NFC market.”
Mr. Germano will lead INSIDE’s North American sales and business development efforts, focusing on securing NFC business from leading handset providers, promoting INSIDE products and executing marketing strategies with members of the NFC ecosystem, such as carriers, banks, and payment brands, and developing new business opportunities emerging from the consumer electronics market.
“The NFC market holds tremendous opportunities for INSIDE and I am pleased to join the company,” said Andy Germano. “INSIDE will play a critical role in helping to shape the North American NFC market and I anticipate much success.”
Mr. Germano joins INSIDE from AuthenTec, a leading provider of fingerprint sensors and solutions, where he participated in the company’s recent initial public offering. Prior to AuthenTec, Mr. Germano led sales and marketing teams for several start-up companies, including WiDeFi, Tantivy, and BEC Technologies. He also held numerous marketing positions at Verizon (GTE), Nortel, and Qualcomm. Mr. Germano earned a bachelor’s degree from Saint Vincent College, a second bachelor’s degree in electrical engineering from Pennsylvania State University and an MBA from Duke University.
Bob Locascio will help lead INSIDE’s marketing and business development efforts in North America, working closely with handset makers, regional standard bodies and industry forums and other ecosystem partners, supporting regional sales efforts in promoting INSIDE’s NFC offerings and providing valuable feedback to the product group.
Prior to joining INSIDE, Mr. Locascio’s experience included leading the creation and execution of new business and solution strategies for Agilent Technologies’ $1 billion wireless test equipment business. As president and executive director of the Telematics Suppliers Consortium, Mr. Locascio planned, formed and led this organization to establish and promote an industry-standard architecture for the wireless in-vehicle information and entertainment market. Mr. Locascio also held a number of engineering and management positions at Motorola. Mr. Locascio holds a bachelor of science degree in electrical engineering from the University of Illinois, Urbana-Champaign.
“NFC is a primary area of focus for INSIDE Contactless, and we welcome Bob Locascio to the team,” said Andre Ponton, Vice-President, Key Account Management for the NFC Business Line, “Throughout his career, Bob has established vast contacts and built strong relationships in the wireless industry which will be invaluable to INSIDE as we work to promote NFC for handsets and other mobile devices in the North American market.”
About INSIDE Contactless
INSIDE Contactless is the global leader in open-standard contactless payment and Near Field Communication (NFC) semiconductors and software that power the next generation of payment, transit, identity and access control applications. The company’s intelligent, microprocessor-based platforms offer the flexibility to be embedded in smart cards, mobile phones and other consumer electronic devices, documents, badges and other items to support a wide range of innovative contactless applications and bring new levels of convenience to users. INSIDE has delivered more than 250 million contactless platforms worldwide to customers and partners that include many of the leading payment card and mobile phone manufacturers, systems integrators and financial institutions. With a portfolio of 55 families of patents, including several essential NFC patents, the company has played a leading role in NFC and contactless innovation. INSIDE is headquartered in Aix-en-Provence, France, with offices in Shanghai, Singapore, Warsaw, Seoul and Silicon Valley. For more information, please visit www.insidecontactless.com.