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AIX-EN-PROVENCE, France, April 8, 2010 – INSIDE Contactless, a leading provider of advanced, open-standard contactless chip technologies, today announced the promotion of Lim Boon Heong to general manager for the Asia Pacific region. In his new position, Boon Heong will reinforce and build upon INSIDE’s current activities in the region, and be responsible for establishing and managing the company’s sales strategy.

“Boon Heong has shown outstanding initiative and drive as director of marketing and business development for INSIDE’s NFC business line in the Asia Pacific region, and so he was the natural choice to fill the general manager position,” said Remy de Tonnac, CEO of INSIDE Contactless. “I congratulate him on this promotion and look forward to his continuing contributions to the success of our company in this region.”

Prior to joining INSIDE Contactless, Boon Heong spent more than nine years in various positions at Gemplus Technologies Asia, based in Singapore, first as Asia Pacific technical manager, then as regional marketing director for the telecom business unit. He ultimately became the head of the telecom business unit for the South and East Asia region, in charge of all sales, marketing and technical support activities, with profit and loss responsibility. He also has held senior positions with ST Electronics and the Singapore Air Force.

Boon Heong studied electronic engineering in France on a Singapore government scholarship, receiving his engineering degree from the Ecole Nationale Supérieure des Télécommunications de Bretagne, and his master’s degree in engineering from the University of Renne II. He speaks fluent French, in addition to English and Mandarin.

 “INSIDE’s groundbreaking technology and professional reputation as a market leader and innovator has enabled the company to achieve remarkable distinction in the Asia Pacific region,” said Lim Boon Heong. “I am glad to be able to continue contributing to the company’s growth in this region in my new position at INSIDE, and look forward to working with the rest of the executive team to build upon and extend this success.”

About INSIDE Contactless

INSIDE Contactless leads the market in open-standard contactless innovation. The company has delivered more than 350 million contactless platforms worldwide, and its contactless payment and Near Field Communication (NFC) solutions power the next generation of payment, transit, identity and access control applications. INSIDE’s work in contactless standards and its 65 families of patents, including essential NFC patents, play a leading role in establishing industry direction. INSIDE is headquartered in Aix-en-Provence, France, with offices in Paris, Shanghai, Singapore, Warsaw, Seoul and San Francisco. For more information, please visit

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For INSIDE Contactless:

Patrick Corman
Corman Communications, LLC

(650) 326-9648

INSIDE company contact:

Geraldine Sauniere

Marcom Director

+33 (0) 4 42 39 33 01