6 DEC 2010

New Name Highlights Focus on Secure Semiconductor Platforms

CARTES & IDentification 2010, PARIS, France, December 6, 2010 INSIDE Contactless today announced it has changed its name to INSIDE Secure to reflect the company’s newly enhanced product portfolio and market focus after the acquisition of Atmel Corporation’s (Nasdaq: ATML) Secure Microcontroller Solutions business. The new name represents INSIDE’s mission to be the leading provider of semiconductors for secure transactions and digital identity, and its position as the only company 100 percent focused on secure semiconductors.

“Through the strategic acquisition of Atmel SMS, we are building on our contactless leadership to create a unique fabless semiconductor leader aimed at driving trust for the secure transaction and digital identity markets,” said Rémy de Tonnac, chief executive officer for INSIDE Secure. “INSIDE Secure is very well positioned to sustain future growth by combining contactless and security expertise, products and innovation to drive trust into the next wave of smart card, mobile and Internet device applications, services and infrastructure.”

The next generation of electronic transactions via the Internet, mobile devices and other channels will require increased security. INSIDE Secure’s broad portfolio of secure semiconductors inject trust into mobile phones, passports and ID cards, payment cards, acceptance devices, set top boxes, transit fare collection systems, physical access control systems and other embedded security applications.

With a global presence, INSIDE’s deep understanding of vertical markets and ecosystem relationships, and its fabless model, enable the company to anticipate market needs and adapt quickly to customer requirements.

INSIDE already has achieved leadership positions in several large, high-growth sectors, such as global payments (including EMV dual interface), electronic identification, embedded security, pay TV and mobile NFC markets. With more than 350 million chips delivered to customers each year, INSIDE Secure is the number one global provider of contactless chips for payments, and is the near field communication (NFC) technology and market leader. INSIDE is now uniquely positioned for the anticipated explosive growth in its markets.

About INSIDE Secure

INSIDE’s secure semiconductor products power smart cards, mobile devices, acceptance devices and infrastructure systems. The company’s expertise in microcontroller architectures, security, RF/analog design and vertical market requirements places INSIDE Secure in the forefront of secure contactless, contact, embedded and NFC technologies. INSIDE's innovation, collaboration with customers and commitment to open standards have earned it a leadership position in markets worldwide. INSIDE Secure is headquartered in Aix-en-Provence, France, with offices in Europe, Asia and Silicon Valley. For more information, please visit

# # #

 Patrick Corman
 Corman Communications, LLC+1 (650) 326-9648

INSIDE company contact:

 Geraldine Sauniere
 Marcom Director
 +33 (0) 4 42 39 33 01